Fortunately, via antipodean freedom-lover Crampton, the report author, Nathan Grills, explains his bafflement that no-one got the joke.Indeed, but I feel there may be some arse covering there. The ABC article I linked to originally also mentioned that Grills' paper was supposed to be a bit tongue in cheek, but went on to say that there was a serious message contained within.
Most of the 'Santa- A public Health Pariah' article is meant to be tongue-in-cheek. It's a Christmas spoof. It's supposed to be spreading a bit of Christmas cheer, but with a tinge of seriousness to provoke a bit of healthy Christmas dinner table conversation. The BMJ Christmas edition is a special edition with much humour.I don't think Nathan quite understands the make-up of humour. A spoof can't readily be taken as a spoof, especially one published in the generally condemnatory BMJ, if it's possible that it could be true.
Unfortunately, the article has spread like wildfire but it has lost a bit of the Christmas cheer element.
It would appear that Nathan himself believed that no-one could possibly take such nonsense seriously, but then he is an epidemiologist who is no doubt blissfully unaware of the contempt with which much of the public view some of the guff produced by his colleagues.
Christmas cheer? We suffer these alarmist nuisances criticising every aspect of our lives for the whole of the preceding eleven and a half months, why would we be cheered by Santa being condemned as a public health threat?
It's no more stupid than many other studies we have seen in 2009, so is quite readily credible.
After all, as Crampton points out.
A piece 40 years ago advocating banning smoking in public outdoor places would have been seen as satire too though.Compared with such lunacy, the idea that Santa is easing your kids into an early coffin doesn't strike one as so bizarre.
Despite the humour of the paper, Grills says there is a serious message we should take from it.In other words he's still being a nannying, hectoring, alcohol free, sanctimonious, joyless prick.
"If Santa is a figure that appeals to kids and he's used by big corporations to market alcohol and the like, then basically he's marketing those products to kids."
As I said a few days ago, fuck off and die under a pile of reindeer shit.