Taking the Pepsi challenge

Apparently Coke drinkers buying cans with polar bears on, all to promote the believed perilous situation of a species that has gone from 5-10,000 individuals half a century ago to about five times that number now and which must have survived warmer climates in the past, prefer the cans to be red rather than white. It's not said whether they prefer the contents to be completely flat and fizzless so as not to release the few grams of carbon deathoxide that will escape genie like from the tin and rush north to hold the heads of a few bear cubs under water, but I suppose that's less important than the look of the thing.

The cans featured the company's iconic logo in red, set against an all-white background and featuring a picture of three polar bears plodding through the snow, in what the company described as a "bold, attention-grabbing" move to publicise conservation efforts by the World Wildlife Fund.

I think I'll start buying supermarket own brand.