The word is "bullshit".

Colostomy Brown is still trying to get the bigot genie back in its bottle.

A day after insulting an elderly widow who asked him about immigration, the Prime Minister visited a factory in Halesowen, in the west Midlands, where he told workers he was focused on the economy rather than his encounter in Rochdale.

So focused that he managed not to notice that more of Gillian Duffy's questions related to the economy than to immigration (as well as his microphone).

Bullshit.

In a speech to staff at Thompson Friction Welding...

Who, given Brown's well known inverted Midas touch, should really have their fingers crossed that the place isn't closed down on Monday.

...he said: "Yesterday was yesterday. Today I want to talk about the future of the economy."

So did Gillian Duffy, you fucking imbecile. But you were far too busy seething inside about what a bigot you thought she was and which one of your staff was to blame for allowing her within a hundred yards of you.

One worker asked Mr Brown what Labour would do to stem immigration, telling him: "It's way too high in this country."

Did he really? The fucking big... er, oh. Probably can't say that now, can you, Gordon? The thing is that millions now believe that you'd be thinking it in private. You can apologise and draw lines under it and talk about the future and move on as much as you like, but you can't unsay what you said and you can't change the impression it gave that you're a crotchety, remote, two faced, control freak, power addicted cunt. Okay, for a lot of people - a few people with Nokia embossed back to front on their heads, for example, but also just lots of people who've thought you were a bastard to begin with - you weren't so much giving the impression as reinforcing it, but the point is much the same. Still, you want to keep trying to gloss over it for the last week of the campaign, you go right ahead. Watching you squirm will help people not to forget.

As JuliaM said in the comments this morning, it's like having a birthday and Christmas all at once.* Really the only downside is that the benefactors are going to be a couple of parties I dislike almost as much as Brown and Labour.



* Except that he's not on fire.